ICE is an Integrated Content + Entertainment company dedicated to creating Informational, Compelling and Entertaining branded content throughout Latin America.

Elżbieta Pruszyńska

Elżbieta Pruszyńska   is the President/Co-Founder of ICE where she oversees all co-branded partnership developments throughout Latin America. With over 18+ years of industry experience, Pruszyńska is recognized throughout the television and advertising industries for her cross-cultural television expertise. In 1996, she was part of the start-up management team that oversaw the launch and operations for Nickelodeon Latin America. Later, she joined E! Entertainment Television’s management team to reconstruct the brand in Latin America, implementing the network’s first on-air/off-air initiative that escalated revenue by 350% and increased the number of advertiser six-fold. Ms. Pruszyńska also held a number of senior positions in Strategic Planning and Brand Development for Saatchi & Saatchi Worldwide and Young & Rubicam where she was instrumental in re-inventing world-renowned brands for British Airways, General Mills and Procter & Gamble.

Ms. Pruszyńska earned a Masters of International Management from the American Graduate School of International Management (Thunderbird). Besides her native Polish, she is able to communicate in English, Spanish, Portuguese, Russian and German.

Walter Longo

Walter Longo is a global business celebrity and a pioneer in pan-regional television/advertising platform throughout Latin America. He is cited as a leading communications expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including The Apprentice among many others. Longo is a member of several advisory boards and author of O Marketing na Era do NEXO and Tudo Que Você Queria Saber Sobre Propaganda e Ninguém Teve Paciência de Explicar and speaks frequently around the world on advertising, business growth, communications, and marketing.

Roberto d’Avila

Roberto d’Avila is an award winning producer and President/CEO of Moonshot Pictures, an independent full service content production company based in São Paulo, Brazil with satellite offices in Los Angeles. The company produces across genres, including entertainment, reality TV, game shows, comedy, drama, sport, docu-dramas, animation and feature films. Its credits include international hits such as the Brazilian versions of In Treatment and Brazil’s Next Top Model, as well as 9mm: São Paulo and international award winning feature film Last Stop 174. Moonshot Pictures is a privately owned company.